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17 stories filed under this tag
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What to wear to a Lahore office on a hot Friday: fabric, commute, Jumma, and the shock of air-conditioning — without buying a new personality.
Zainab Noor · 5 Sep 2026 · 5 min
A careful baby-name research method using language, pronunciation, family history and official-document consistency.
Bilal Ahmed · 25 Aug 2026 · 2 min
Six US routes for kurtas, waistcoats, and sherwanis—Houston, Edison, Brooklyn, and brand checkout—plus seated fit tests that beat chest size alone.
Zainab Noor · 4 Jun 2026 · 7 min
Where to look for coverage-led Pakistani formalwear in Britain—and how to discuss opacity, sleeves, necklines, and alterations precisely.
Ayesha Khan · 23 May 2026 · 4 min
Direct brands, UK stockists, and the questions that separate an attractive campaign from a wearable stitched lawn suit.
Zainab Noor · 22 May 2026 · 4 min
Build a small fragrance wardrobe by testing on skin in local climate, choosing roles not shelves, and buying samples before full bottles—including attar.
Nadia Shah · 3 May 2026 · 7 min
A practical edit for a Pakistani day: the bag, scarf, eyewear, and small objects that survive heat, security checks, and an evening plan.
Zainab Noor · 1 May 2026 · 4 min
Office clothes in Pakistan have to take a bike, a generator, and a camera that was supposed to be off. Here is who actually sells that shirt.
Zainab Noor · 28 Apr 2026 · 4 min
Ready-to-wear wins the week. A Gulberg cutter still wins the body. Knowing which problem you have is the whole skill.
Zainab Noor · 29 Mar 2026 · 5 min
Office, mosque, dinner: the modest weekday is a cut problem, not a campaign. J., Bareeze, and Khaadi pret, measured in daylight and on a bike.
Ayesha Khan · 28 Mar 2026 · 5 min
Air-conditioning, motorbikes, and a 9pm call with Dubai: the office wardrobe has to do more than look smart casual on a board. We reported the commute from DHA, Gulberg, and Blue Area.
Zainab Noor · 20 Feb 2026 · 4 min
Abayas, long shirts, and covered hair are not a trend cycle. We reported the wardrobes of women who dress this way every day — and the Karachi and Lahore shops that finally cut for them.
Ayesha Khan · 19 Feb 2026 · 4 min
Three cutting rooms off MM Alam Road are quietly rewriting the Pakistani suit: softer shoulders, higher armholes, and a waist that actually exists — for the nikah and for Thursday.
Zainab Noor · 17 Feb 2026 · 6 min
Huma Bhabha’s sculptures look archaeological and futuristic at once: cork, clay, foam, metal and found matter become bodies carrying damage, humour and monumentality.
Bilal Ahmed · 5 Feb 2026 · 3 min
Sapphire sits where textile manufacturing, accessible fashion retail and fast seasonal turnover meet. That supply-chain relationship is more revealing than another campaign review.
Ayesha Khan · 21 Jan 2026 · 3 min
Plus-size occasionwear does not need a “slimming” lecture. It needs shops to reveal garment measurements, pattern grading, support, alteration allowance and where embellishment restricts movement.
Ayesha Khan · 25 Dec 2025 · 3 min
Hassan Nawaz’s search spike followed explosive batting, but the better career story asks how domestic opportunity, franchise visibility and international selection connected.
Imran Sheikh · 2 Dec 2025 · 3 min